Drawing on years of experience managing national & international creative campaigns for a number of reputable brands including Myer, Country Road, Jurlique International, Mecca Cosmetica and David Jones; Paul Bonnici is recognised as one of the most influential and creative identities in Australian retail.

Prior to starting his own company three years ago, Paul spent over seven years as Marketing and Creative Director at retail giant Myer, overseeing the company’s entire marketing and creative strategy.  During this time key contributions to the brand included the inception of ‘The Basement’, an innovative and exciting underground ‘bunker’ space entirely devoted to youth fashion, the first of its kind in Australian retail; the inception of the Myer One loyalty card for customers- in use today; the introduction of Jennifer Hawkins as the face of Myer; the launch of ‘Emporium’, Australia’s first Department Store Magazine and many community and arts engagement programs that established Myer as a key community identity.

Today, apart from his role as Principal & Creative Director at CC2C, Paul also shares his expertise with a number of events and organisations, currently holding positions on the boards as chair of Melbourne Spring Fashion Week, and the Olivia Newton John Cancer & Wellness Centre Appeals Board.


Paul Bonnici